Strategic Marketing and Innovation for Indian MSMEs (India Studies in Business and Economics) free ebook.
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2017 | ISBN-10: 981103589X | 131 Pages | PDF | 3 MB
This book investigates how strategic marketing is influencing organizations' innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and service organizations. Strategic