Strategic Marketing and Innovation for Indian MSMEs (India Studies in Business and Economics)

2017 | ISBN-10: 981103589X | 131 Pages | PDF | 3 MB

This book investigates how strategic marketing is influencing organizations' innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and service organizations. Strategic

Colonial Theories of Institutional Development: Toward a Model of Styles of Imperialism (Contributions to Economics)

English | PDF | 2017 | 152 Pages | ISBN : 3319541269 | 2.42 MB

This book analyzes the role played by initial endowments and colonizer identity in seeking to explain institutional development in former colonies. It presents a model of two styles of imperialism that integrates the colonial origin and endowment views explaining current institutions. The authors argue that Great Brit

Internationalization of Consumer Law: A Game Changer (SpringerBriefs in Political Science)

English | PDF | 2017 | 93 Pages | ISBN : 3319453114 | 1.17 MB

This book examines the institutions that are producing consumer law at the international level, the substantive issues enshrined in these laws, and the enforcement mechanisms meant to ensure effective protection. The majority of existing research is devoted to the comparative perspective, between countries or between t

Reassessing the Role of Management in the Golden Age: An International Comparison of Public Sector Managers 1945-1975 (Central Issues in Contemporary Economic Theory and Policy)

English | PDF | 2017 | 202 Pages | ISBN : 3319487213 | 2.09 MB

This book provides a critical reassessment of the role of the public sector during the Golden Age in both advanced and emerging economies. Contributions focus on a major player in the setting of mixed economies: the top managers of state-owned enterprises. Bringing together world-renowned scholars, this collection ana

China's Foreign Aid: 60 Years in Retrospect (Research Series on the Chinese Dream and China's Development Path)

English | 26 Mar. 2017 | ISBN: 9811021279 | 352 Pages | PDF | 2.94 MB

This book analyzes the changes in and development of China's Foreign Aid Policy and Mechanisms over the past 60 years. It offers readers a thorough introduction to China's Aid to Africa; its Aid to Southeast Asian Countries; its Aid Policy Toward Central Asian Countries; and its Aid to Latin America and

Oases and Globalization: Ruptures and Continuities (Springer Geography)

English | 24 Apr. 2017 | ISBN: 3319507478 | 255 Pages | PDF | 11.81 MB

This book is a reference work about the study of oases in the context of globalization. It is based on selected papers presented at the international colloquium entitled Oases in the Globalization, Ruptures and Continuities in Paris (December 16-17th, 2013). The main issue was to understand how oases have been

Managing Organizational Diversity: Trends and Challenges in Management and Engineering

English | PDF | 2017 | 164 Pages | ISBN : 3319549235 | 2.40 MB

This book provides a comprehensive overview of organizational diversity management, intended to help readers implement effective strategies and maximize the value of organizational diversity. Written by experts from a range of disciplines, it presents cutting-edge research and best practices in this field. Further, it