Ogilvy on Advertising free ebook

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Ogilvy on Advertising

A candid and indispensable primer on all aspects of advertising from the man Time has called the most sought after wizard in the business. 223 photos.Paperback: 224 pages Publisher: Vintage; 1st Vintage Books ed edition (March 12, 1985) Language: English ISBN-10: 039472903X ISBN-13: 978-0394729039

The Manager's Guide to Strategy free ebook

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The Manager's Guide to Strategy

Translated into 16 languages! The reader-friendly, icon-rich Briefcase Books series is must reading for all managers at every level. All managers, whether brand new to their positions or well-established in the organizational hierarchy, can use a little brushing up now and then. The skills-based Briefcase Books series is filled with ideas and strategies to help managers become more capable, eff

Gewaltfreie Kommunikation free ebook

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Gewaltfreie Kommunikation

Inhalte: Was Gewaltfreie Kommunikation wirklich bedeutet, wie man Win-Win-Situationen herstellen und Konflikte auf Augenhohe losen kann. Die besten Methoden, Missverstandnisse hinter sich zu lassen. Wie Sie den gordischen Konfliktknoten losen und empathisch horen. Wofur wir verantwortlich sind und wofur nicht. Einsatz in der Praxis: Tipps fur Mitarbeitergesprache, Besprechungen und priv

Wisdom for Winners: A Millionaire Mindset free ebook

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Wisdom for Winners: A Millionaire Mindset

Wisdom for Winners, A Millionaire Mindset by Jim Stovall “An Official Publication of The Napoleon Hill Foundation” On the heels of the New York Times bestseller The Ultimate Gift and the major motion picture from 20th Century Fox based on that book Jim Stovall brings you Wisdom for Winners, A Millionaire Mindset. For more than a decade, Jim Stovalls Winners Wisdom syndicated columns ha

Diversifikationserfolg: Eine top-management-orientierte Perspektive

Torsten Wulf geht davon aus, dass der Erfolg diversifizierter Unternehmen insbesondere auf Synergien zwischen einzelnen Geschaftsfeldern beruht und dass die Nutzung dieser Synergien durch die Fuhrung eines Konzerns determiniert wird. Daher untersucht er den Erfolgsbeitrag von Spitzenfuhrungskraften, Konzernorganisation und Fuhrungssystemen unterschiedlich diversifizierter Unternehmen. Es zeigt sic

A Culture of Rapid Improvement: Creating and Sustaining an Engaged Workforce

Become a corporate change agent Learn to implement and cultivate a culture of improvement with the assistance of one of the worlds most respected experts Managing a business so that it achieves a supreme pace of improvement requires that all members of an organization can and do make their best contributions to the success of the enterprise. Management must provide employees with a shared set

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addit

The Back of the Napkin: Solving Problems and Selling Ideas with Pictures

The acclaimed bestseller about visual problem solving-now bigger and better There is no more powerful way to prove that we know something well than to draw a simple picture of it. And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem. So writes Dan Roam in The Back of the Napkin, the international bestseller that proves that a simple

9 Elements of Family Business Success: A Proven Formula for Improving Leadership & Realtionships in Family Businesses

Running a family business is like running any other business--with the addition of many extra challenges. A family-owned enterprise involves unique management, compensation, hiring, and other business issues regarding family member employees. 9 Elements of Family Business Success addresses the specific challenges faced by owners of family businesses, and it shows family members employed in the bus